Consumables-Substrates - Paper

Printed Packaging for Air Fryer Sizzles on Shelves
September 12, 2022 at 9:31 pm

On this episode of Package of the Week, Packaging Impressions looks at the printed box for the Instant Pot Vortex Mini Air Fryer. View the video to check out how the printed packaging and smart package design communicates the product's unique selling propositions.

Printed Packaging Helps Restauranteur Pivot Business With Flair
September 6, 2022 at 12:05 pm

On this week’s episode of POW! Package of the Week, we look at the printed cartons for Mason Dixie Foods’ buttermilk biscuits. The packaging not only attracts shoppers’ eyes with its smart and bold design printed superbly, but it also helped the brand pivot from a service-based business to a packaged goods company.

Printed Paperboard Package Helps Make Working Out a Celebration
July 26, 2022 at 11:50 am

This week’s episode of POW! Package of the Week features a paperboard package and label from The Conqueror. View the video to learn how full-color printing, luxurious finishing, and smart substrate converting create an amazing unboxing experience.

Even Packaging Icons Can Benefit From an Update
July 5, 2022 at 12:07 pm

Proving that even the most iconic packaging can benefit from an update, Campbell’s updated its famed red-and-white labels to create printed packaging that is both familiar yet new. View the video to learn more about the new packaging and its improvements.

Augmented Reality Labels Feature Iconic Fortune Teller Zoltar
June 21, 2022 at 11:52 am

This week’s episode of POW! Package of the Week! looks at augmented reality labels from beverage packaging innovator Jones Soda Company. View the video to learn how collaboration and the power of printed packaging with augmented reality technology brought this fun and memorable collection to “virtual” life.

Healthy Foods Brand’s Digitally Printed Carton Is a Feast for the Eyes
May 31, 2022 at 12:48 pm

This week’s episode of POW! Package of the Week! looks at a digitally printed and laser cut-and-scored carton for One Basix protein bars line by One Brands, located in Charlotte, North Carolina. Virtual Packaging sent us the packaging, which was printed at the PSP’s plant in Grapeview, Texas. 

Printed Pouch Demonstrates Smart Sustainability
May 10, 2022 at 11:33 am

This week’s POW! Package of the Week — the Nestlé Smarties Stand-up Pouch — demonstrates how an innovative approach to single-use packaging can lead to sustainability gains.