Deliver What You Promise
Adding a digital press to its manufacturing business has helped Traco Manufacturing augment its position in shrink film printing.
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Well, it could jump on the digital bandwagon, which is exactly what Traco did. Once it combined digital technology with its tried-and-true motto of "promise only what you can deliver, and deliver what you've promised," Traco was well on its way to success with short runs, building on the trust it had already established between the market and the company's sales staff.
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- John Palica
Chris Mc Loone
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