Deliver What You Promise
Adding a digital press to its manufacturing business has helped Traco Manufacturing augment its position in shrink film printing.
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Building trust is no easy task, but with what Palica calls old-fashioned business practices, it comes naturally. “There’s no hype in our sales. We’re very factual,” he says. “We own up to any of the mistakes we’ve made. We’re not perfect. We’ve made mistakes in the past. We have to own up to that, and we do so. I think it’s very hard to find old-fashioned business tactics and practices like we have at Traco where we actually promise what we can deliver and deliver what we promise.” Although he admits that may sound a little clichéd, “if you really do that, which we really try to do, then customers will learn to appreciate it and they’ll tell others.”
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- John Palica
Chris Mc Loone
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