Deliver What You Promise
Adding a digital press to its manufacturing business has helped Traco Manufacturing augment its position in shrink film printing.
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Combined with technology
Traco’s foray into digital printing didn’t take the normal path. Often, digital printing is embraced by a flexographic or offset printer, according to Gary Whitehead, print production specialist at Traco. The company knew it wanted to go digital to satisfy a variety of customer requirements, including just-in-time printing, regional versioning, or the ability to test-market a variety of shrink sleeve labels without printing massive quantities. “We looked at other digital presses, and they didn’t have the ability to print on shrink films,” says Palica. Based on that alone, the company opted to go with an HP Indigo ws4500.
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Chris Mc Loone
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