Remote Proofing is Outtasight
Industry experts lend their advice on the best ways to approach remote proofing for packaging.
IT HAS BEEN observed that Ginger Rogers did everything Fred Astaire did, except that she did it backwards and in high heels. It's the same with proofing (Fred) and remote proofing (Ginger).
Throw in the complex proofing requirements of packaging printers and a straightforward series of dance steps becomes an intricate high-wire act, in which the accurate long-distance reproduction of graphics, text, placement, and structure—as well as the matching of special brand or logo colors—can make or break an important job. Like commercial printers, packaging printers can save time and money through remote proofing, provided the image that is sent is consistent with the proof made on the other end and the proofer that will be used to print it.
To gain a better understanding of the benefits and pitfalls of remote proofing for packaging, packagePRINTING spoke with Jim Summers, president, GMG Americas; Deborah Hutcheson, senior marketing manager, Digital Solutions, North America, Agfa; John Sweeney, vice president sales and marketing ICS, Inc.; Brian Ashe, eastern regional applications manager, GretagMacBeth; and Pat Lord, product manager, remote proofing, Kodak Graphic Communications Group. Each of these companies has a stake in the development and adoption of remote proofing technology. We began with a definition of some frequently slippery terms:
pP: What is remote proofing, and how does it differ from soft proofing, online collaborative proofing, and monitor contract proofing?
Ashe—Remote proofing, monitor contract proofing, and soft proofing are essentially the same thing. Remote proofing, however, is aimed at getting rid of the contract proof, replacing the FedEx packages back and forth with approval in a few minutes over the phone. People who sell remote proofing systems use our instruments to create the monitor profiles for the press they're trying to simulate.