10 Designers Are Finalists in Project 2020 at PACK EXPO
ARLINGTON, Va.—PMMI, sponsor and producer of PACK EXPO International 2010 (Oct. 31–Nov. 3; McCormick Place, Chicago), announced 10 package designers and developers have been named finalists in the “Package of the Future” competition, a key component of Project 2020: The Consumer Experience, sponsored by DuPont.
The competition challenged the package design community to come up with a vision of what consumers can expect to see on retail shelves in 2020, and prototypes of the finalists’ concepts will be on display as part of the Project 2020: The Consumer Experience area of The Brand Zone, located on the lower level of the Lakeside building.
The finalists are listed alphabetically below:
• SoapStix—Submitted By: Bailey Brand Consulting
Dissolving SoapStix (patent pending) overcome many of the challenges associated with liquid soap refills. Gone are the heavy, bulky containers, spillage and excess waste. Instead, solid gel cylinders are simply added to water in any soap dispenser consumers choose to use, with little to no mess. The package’s molded clamshell is made from recycled fibers, printed with soy inks and is recyclable. Transportation carbon footprint and man-power is reduced thanks to the nestability of empty clamshells during the trip from manufacturer to fulfillment and the ability to fit 32 times more clamshells than corresponding bottles with pumps on a standard tractor trailer.
• Interactive Packaging—Submitted By: Blue Spark Technologies
This design focuses on creating a fun, interactive consumer experience while using the latest advancements in printed circuit, battery and electronics design. In this case, the intent was to create a box of cookies that transforms into an interactive toy fire truck after the cookies are consumed. A film-based flexible circuit consists of a programmable microchip, an eco-friendly flexible printed carbon-zinc battery, a piezoelectric speaker and conductive ink-based printed graphics and connectors. In the end, the design is functional, and more importantly, is compatible with high-speed automated packaging lines.