Business Management - Marketing/Sales

This episode of POW! Package of the Week spotlights a stellar example of how a printed label can help a beverage brand succeed in a robust and growing market. View the video to learn more about the vibrant nonalcoholic beer market and the printed label for Force Majeure Tripel.

Coors Light made a special-edition can that looked like the broken advertising board after Shohei Ohtani broke it with a home run.

Cory Francer, analyst at NAPCO Research, discusses "The Digital Label Opportunity," one of the two educational sessions he will present at the upcoming PRINTING United Expo.

Today, sending files around the world is common. But in 1998, that was something special. Bill retells the story in this week’s blog.

Provident LLC announced the addition of Rob Reinhart as the Technical Sales Representative for the Northeast United States and Canada.

SUN Automation Group announced it will be the exclusive representative of AL-GAR products and support in the United States and Canada.

When an existing print customer needs promo products, you’ll want them to come to you first. The margins can be lucrative. Here’s why.

Many salespeople face a cycle of high-highs or low-lows at some point in their career. Here are strategies to manage those stressors.

After hard prospecting, you’re sitting in front of a potential client. Want to completely blow them away? Here’s what to say.

At the Fortis Solutions Summit held on April 20, 2023, approximately 100 of the printer's brand-owner customers were empowered with personalized education and service at Fortis’ facility in Lewisville, Texas.