Packaging With a Golden Touch

Today's packaging needs to sell itself, and metallic inks and metallized paper and films are making that job a little bit easier.

IT'S BEEN SAID, "All that glitters is not gold." However, a glittering package can defy that age-old adage.

With the help of metallic inks and metallized substrates, a package can pop off the shelf, attracting consumers and leading to sales. In the end, that's money in the brand owner's pocket and repeat business for a package printer.