Mark Nuccio

Today's packaging needs to sell itself, and metallic inks and metallized paper and films are making that job a little bit easier. IT'S BEEN SAID, "All that glitters is not gold." However, a glittering package can defy that age-old adage. With the help of metallic inks and metallized substrates, a package can pop off the shelf, attracting consumers and leading to sales. In the end, that's money in the brand owner's pocket and repeat business for a package printer. But how important is it really, to add glitz and glamour to a package of razors or a bottle of iced tea? Very, according to