Success by Design

Package design has become increasingly important to the success of a product. With all the visual noise customers face as they shop, a package must be distinctive, eye-catching, and, nowadays, useful to the customer beyond holding the goods purchased. It also must be able to be processed in packaging lines that often are not customized. Designing such packaging poses several challenges to designers everywhere and to the printers who furnish the materials to be run on the lines prior to shipment. Printers play an important role during this entire process.