Don Schroeder

With all the visual noise customers face as they shop, a package must be distinctive, eye-catching, and, nowadays, useful to the customer beyond holding the goods purchased. Printers play an important role.

Improved spot color capabilities render digital halftone proofing a viable choice for package printers. by Jessica Millward, Associate Editor The brand-heralding nature of today's packaging mandates the use of signature colors and spot-color savvy in its proofers. Historically, this has been the rub in digital halftone technology's relationship with package printing. But with a new supplier commitment to R&D for the packaging market, halftone proofing's presence is definitely on the rise. In with insiders Suppliers in general report a greater percentage of sales to tradeshops than printers. CreoScitex Marketing Director, Digital Proofing Mark Vanover notes his company's sales split "[is] somewhat dominated by sales