Farrah Nuzzo on Flexo’s Role in the Unboxing Experience Boom
This image was created using Adobe Firefly's generative AI features and a provided headshot. | Credit: PRINTING United Alliance
As part of Packaging Impressions’ PRINTING United Expo Intel series, we’re spotlighting the personalities and technologies shaping the future of custom-printed labels and packaging. This year’s Expo takes place Oct. 22–24, 2025, in Orlando, Florida, and we’re bringing you smart, witty insights from the exhibitors driving innovation.
In this installation, Farrah Nuzzo, marketing and inside sales coordinator at Apex International, shares her thoughts on flexo consistency, packaging surprises, and why Queen’s “Don’t Stop Me Now” is the perfect anthem for converters on a roll.
Q: Which trend in labels or packaging do you secretly love or love to hate?
A: I have to admit that I love the whole “unboxing experience” trend. Every flap and fold build suspense. Unfortunately, sometimes the box steals the spotlight from the product inside.
Q: What’s the most unexpected label or package you’ve seen produced using your technology or materials?
A: One of my favorites was luxury cosmetic packaging that looked high-end on the outside but was engineered for e-commerce on the inside. Another was a pizza box that doubled as a party conversation starter.
Q: If your booth had a theme song, what would it be and why?
A: Don’t Stop Me Now by Queen. Our anilox rolls are built to keep presses running fast and smooth with no spitting, no ghosting, and no slowdowns. We are all about helping converters hit their stride and stay there.
Q: Describe a printed label or package that made you say, “whoa”
A: A beer label that pulled off metallic shine and tiny legal text in a single pass. Sharp detail and bold impact at the same time made it a real “whoa” moment.
Q: Why should label and package converters stop by your booth at PRINTING United Expo?
A: Swing by our booth to see how we make flexo printing easier, faster, and more consistent. We’ll show you how to cut ink use, keep color repeatable, and simplify your inventory while boosting profitability. It’s about saving time, reducing waste, and making the pressroom run smoother.
As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.
Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.
Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.
