Linda Casey

Linda Casey
Eco-Optimized Printed Carton Is a Perfect Fit for Tech Brand

This week’s POW! Package of the Week! takes a look at how Logitech used both product and package development to launch its Ergo M575 trackball and how the packaging and product aligns with the tech brand’s overarching sustainability goals.

Augmented Reality Labels Feature Iconic Fortune Teller Zoltar

This week’s episode of POW! Package of the Week! looks at augmented reality labels from beverage packaging innovator Jones Soda Company. View the video to learn how collaboration and the power of printed packaging with augmented reality technology brought this fun and memorable collection to “virtual” life.

EskoWorld 2022 Makes Big Splash in Texas

As the weather heated up in Texas, Esko made a big splash at the Gaylord Convention Center & Resort on Lake Grapevine in Texas. The event, which was held June 7 to 9, marked EskoWorld’s return to a live setting with more than 120 sessions, demonstrations, workshops and more.

Healthy Foods Brand’s Digitally Printed Carton Is a Feast for the Eyes

This week’s episode of POW! Package of the Week! looks at a digitally printed and laser cut-and-scored carton for One Basix protein bars line by One Brands, located in Charlotte, North Carolina. Virtual Packaging sent us the packaging, which was printed at the PSP’s plant in Grapeview, Texas. 

Quad To Explore New Digital Technology for Package Printing

When Quad and Landa announced this week that the PSP is adding a Landa S10P Nanographic Printing Press to its production arsenal, they focused on how the innovative technology will help improve Quad's printed visual merchandising and design solutions for retail, but the story doesn’t end there.

Printed Pouch Demonstrates Smart Sustainability

This week’s POW! Package of the Week — the Nestlé Smarties Stand-up Pouch — demonstrates how an innovative approach to single-use packaging can lead to sustainability gains.