Linda Casey

Linda Casey
Digitally Printed Packaging Appeals to Parents Wanting More Calm

This episode of POW! Package of the Week spotlights Kenko Calming Body Oil's packaging. View the video to learn more about the packaging’s eco-credentials, the label’s digitally printed design, and the brand’s commitment to empathy.

Inland Packaging Lands Sustainability Win, Viking Conquers Giant Fruits

This episode of POW! Package of Week spotlights the skillfully printed shrink sleeve by Inland Packaging for Two Pitchers Brewing’s Nordic Jam Lager with Nordic Fruits. View the video to learn how Inland used its printing and converting skills to create a label that gives both packaging and product a second life. The printed packaging…

Captivating Shrink Sleeve Spotlights Multi-Process Printing Capabilities

This week’s episode of POW! Package of the Week looks at the opulent, printed packaging for Supre Tan’s Eternally Dark Bronzer. View the video to learn more about the shimmering shrink sleeve and McDowell Label’s, a Resource Label Group company, 10-print-station process and use of multiple foils to stunning effect.

A Synergistic Appeal for Pet Parents’ Heartstrings

This episode of POW! Package of the Week spotlights the digitally printed packaging for John Dog Soft Bites Bites. View the video to learn how the design and package printing work together to differentiate the product and emotionally appeal to pet parents.

More Than His Mullet

TLMI’s Converter of the Year defies business leaders’ stereotypes and, according to his peers, is not driven by ego or profit alone.

Midnite Train and Georgia

In this week’s episode of POW, Packaging Impressions spotlights the Uncle Funky’s Daughter Midnite Train label printed by McDowell Label, a Resource Label Group Co., and congratulates John McDowell on his recent induction into The Ben Franklin Honor Society at the 2023 PRINTING United Expo in Atlanta.

ZenZero’s Digitally Printed Label is a Hit on Shelf

This episode of POW! Package of the Week features the digitally printed label for Mia Kombucha’s ZenZero. View the video to learn more about the naturally fermented product, its printed packaging, and its multi-faceted approach to customer communications.

Carton Makes a Splash in Natural Haircare Market

In this episode of POW! Package of the Week, we look at a special-edition carton sent to us by Dennis Bacchetta of Diamond Packaging. View the video to learn more about the carton and how the printed packaging empowers the symbiotic brand equities of Disney's The Little Mermaid franchise and HBA brand Carol's Daughter.

Packaging Is a Tribute to Family’s Legacy in Craftsmanship, Shipbuilding

In this week’s episode of POW! Package of the Week, we look at the precision-printed labels for Shipyard Gin. View the video to learn more about the digitally printed labels, the brand’s historic connection to shipbuilding and craftsmanship, and how they worked together to elevate consumer and shopper experiences.

Digitally Printed Package Wraps Up European Market for KitKat Brand

In this episode of POW! Package of the Week, we spotlight the digitally printed wrapper for Nestle’s KitKat V. View the video to learn about the vegan version of the beloved chocolate treat, the printed packaging with its plant-forward message, and how the packaging is used as part of a larger initiative by Nestle.

Printed Package is a Peachy Twist for Arizona Beverages

On this week's POW! Package of the Week, we check out another sweet package sent to us by The Hornell Brewing Company. View the video to learn how Hornell leverages printed packaging to deliver big brand benefits for a new product in an iconic beverage line.