Creation Shares Its Beverage Label Design Trend Projections for 2022
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The business believes that the new year will see a natural evolution of consumer demands, which will shape how beverage labels are designed and created from the outset.
Matt Francklow, Managing Director at Creation, explains: “In terms of how beverage labels are designed, produced and applied, there’s a lot for printers and brands to think about. One of the most interesting aspects is that we’re seeing a lot of category-specific trends converge. For example, a lot of the design trends seen in craft beer labelling trends are now filtering down to more mainstream grocery products. It’s harder to put label design into set boxes.
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