Creation Shares Its Beverage Label Design Trend Projections for 2022

Matt continues: “One of the biggest trends we’re expecting to see in 2022 is beverage label designers getting back in touch with tactile finishes. Through the last two years, we’ve become a more hands-off population, but consumers are re-engaging with sensory label design.

From our position as a key packaging prepress partner, we’ve seen a surge in demand for tactile coatings and finishes on beverage labels, with soft-touch, rough texture and paper-feel having a fresh lease of life. In addition, matte and gloss coating combinations, integration of hot and cold foiling – alongside clever use of spot varnishes – are all proving a hit. It’s all about re-engaging consumers and offering a sensory experience for 2022, right when consumers seek it the most.”