Creation Shares Its Beverage Label Design Trend Projections for 2022
Creation Reprographics (‘Creation’), a leading UK-based prepress partner to the label and packaging print sectors, has shared insight from its expert reprographics team on what successful beverage label design will look like in 2022.
The business believes that the new year will see a natural evolution of consumer demands, which will shape how beverage labels are designed and created from the outset.
Matt Francklow, Managing Director at Creation, explains: “In terms of how beverage labels are designed, produced and applied, there’s a lot for printers and brands to think about. One of the most interesting aspects is that we’re seeing a lot of category-specific trends converge. For example, a lot of the design trends seen in craft beer labelling trends are now filtering down to more mainstream grocery products. It’s harder to put label design into set boxes.
“In terms of graphics, we’re expecting to see the full return of maximalist design when it comes to creating labels. Chic minimalism has been dominating much of the market for almost a decade now, but consumers are looking for more excitement and bold is definitely back. Catching the eye will prove to be the key sales driver in a less loyal retail market. We’re seeing a heavy focus on colour blocking, impactful borders and vibrancy. It will be more important than ever that printers are investing in their colour management to not only deliver this visual punch, but to maintain it on the long print runs required in today’s high-volume market.
“We are also projecting more widespread use of transparency for a ‘no-label’ appearance on glass and clear plastics, as well as die-cut hybrid packaging. The reason is similar to that of the projected re-growth of maximalism – the need to capture attention and the imagination on crowded store shelves. Where transparent labels shine is in letting the product do the talking, the colours of the beverages forming the overall look of the packaging. As reprographics specialists, at Creation we advise customers to account for white ink layers behind colour when printing ‘no-label’ designs, to ensure the label inks appear as intended without being optically altered by the product. For example, a vibrant yellow liquid in the container could make a red label look orange, or a blue label appear green or teal.”