Creation Shares Its Beverage Label Design Trend Projections for 2022
“We are also projecting more widespread use of transparency for a ‘no-label’ appearance on glass and clear plastics, as well as die-cut hybrid packaging. The reason is similar to that of the projected re-growth of maximalism – the need to capture attention and the imagination on crowded store shelves. Where transparent labels shine is in letting the product do the talking, the colours of the beverages forming the overall look of the packaging. As reprographics specialists, at Creation we advise customers to account for white ink layers behind colour when printing ‘no-label’ designs, to ensure the label inks appear as intended without being optically altered by the product. For example, a vibrant yellow liquid in the container could make a red label look orange, or a blue label appear green or teal.”





