Creation Shares Its Beverage Label Design Trend Projections for 2022
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“In terms of graphics, we’re expecting to see the full return of maximalist design when it comes to creating labels. Chic minimalism has been dominating much of the market for almost a decade now, but consumers are looking for more excitement and bold is definitely back. Catching the eye will prove to be the key sales driver in a less loyal retail market. We’re seeing a heavy focus on colour blocking, impactful borders and vibrancy. It will be more important than ever that printers are investing in their colour management to not only deliver this visual punch, but to maintain it on the long print runs required in today’s high-volume market.
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