It’s a Brave New World

“All the Woulda-Coulda-Shouldas/Layin’ in the sun,/Talkin’ ‘bout the things/They woulda coulda shoulda done….” The beloved Shel Silverstein poem is a cautionary tale for flexographic trade shops still on the fence about implementing a digital plate workflow. Said to eliminate many of the variables associated with its analog counterpart, digital flexographic platemaking has matured, and a growing number of trade shops and their customers are wondering why it took them so long to “come around.”