Traceability: Giving every product an authentic identity

Counterfeiting, diversion, and contamination of products are big, “burning platform” problems. The results of a recent Purchasing Magazine survey show that 42 percent of buyers consider counterfeiting a “serious problem,” and 44 percent report falling victim to counterfeiting. The Organization for Economic Co-operation and Development (OECD) estimates counterfeiting costs brand owners $200 billion annually.