Zero Landfill
According to Calvin Frost, CEO of Channeled Resources Group,
the pressure-sensitive waste stream can and should be transformed into an industry byproduct with a useful end of life.
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Calvin Frost
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The book, the show, and the above three examples point to the "power of waste," not the problem of waste. Indeed, as you may have noticed in my second paragraph, I don't really like to use the word "waste." I much prefer to think of waste as "industry byproduct" and how the diversion of byproduct into useful applications should be our focus. If our industry leaders will think of our waste as byproduct and have similar visions to those of S.C. Johnson, PepsiCo Frito-Lay, and Wal-Mart, we will begin to solve the most serious issue of non-recyclable packaging: waste, sometimes called byproduct.
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Calvin Frost
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