Zero Landfill
I predict that my dream will be fulfilled. I predict that we will close the loop and non-recyclable byproduct will ultimately be an asset, not a liability. The solution is to divert non-recyclable byproduct into energy. Most of you are aware that there are more and more schemes that use our byproduct as feedstock to create renewable energy. Granted, we lack critical mass, but change is coming. Ultimately, the brand owner will require that his print supplier subscribe to a certification standard, a standard like TLMI's L.I.F.E. (Label Initiative for the Environment). L.I.F.E. is very specific with metrics that require improvement, such as demonstrating that you have reduced energy and water usage from year to year, and that you have diverted solid waste from the landfill.