Zero Landfill
I have a dream that this project will be successful. That we, the consumers, will understand that the concentrate just makes good common sense, even though it is a bit inconvenient because we will have to fill a bottle with concentrate and water. Remember, if you don't change, you don't improve.
And, one more story, a message from Lee Scott, president and CEO of Wal-Mart. In 2005, Scott defined his vision for the 21st century. In this speech, he called for his company to eliminate all the waste that Wal-Mart stores and facilities send to the landfills by 2025. That's "zero waste." Wow, what a BHAG! What suddenly turned Wal-Mart green? Reduction of costs—and I'm ok with that. Scott observed, "If we throw it away, we had to buy it first. So we pay twice, once to get it, and once to have it taken away. What if we reverse that cycle? What if our suppliers send us less and everything they send us has value as a recycled product? No waste and we get paid instead."