Zero Landfill
I have a dream that all package-printing byproduct—all coated, treated, and laminated paper, and film byproducts—will find useful end of life. To reach this will require change, which means, improvement.
Several weeks ago in Dallas I listened to a wonderful presentation at PepsiCo Frito-Lay's Research and Development Center in Dallas during the Sustainable Packaging Coalition's fall conference. All attendees were invited to a reception hosted by PepsiCo Frito-Lay. It was great. Dave Haft, senior VP sustainability, productivity, and quality, our host at the reception, told us of the BHAG (Bold Hairy Audacious Goal) challenge that he made to his team in 1999. It was to reduce water, fossil fuel, solid waste, and vehicle fuel by 2015. Not unbelievably, his team not only met, but has already exceeded the goal. They have delivered. PepsiCo Frito-Lay has continued to change.