Zero Landfill
According to Calvin Frost, CEO of Channeled Resources Group, 
the pressure-sensitive waste stream can and should be transformed into an industry byproduct with a useful end of life.
When I initially read this I thought, ok, maybe they can reduce by 50, even 60 percent. But Scott was very clear. He meant "zero." Indeed, Wal-Mart is making great strides internally and externally. Its scorecard forces reduction and minimization by vendors. Its internal initiatives have created recycling schemes for metal, fiber, and plastic. It has even redirected organics to food banks, animal feed, and composting. I have a dream and maybe, just maybe, with leaders like PepsiCo Frito-Lay, S.C. Johnson, Wal-Mart, and others, it may come true.
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