Business Management - Marketing/Sales
January 11, 2018 at 3:59 pm
Specialty Graphic Imaging Association (SGIA) President and CEO Ford Bowers will launch “Color 2018,” the first in a series of conferences jointly presented by Printing Industries of America (PIA) and SGIA.
January 8, 2018 at 12:41 pm
With the turn of the new year, it's time to focus on acquiring new business. But before a salesperson dives into the process, he or she needs to be able to answer a simple question: Why should I see you?
January 3, 2018 at 2:10 pm
TLMI has announced that LPC Inc., an Austin, Texas-based market research and technical PR firm, has been named the association's agency of record in multiple marketing, public relations and communications service functions.
October 18, 2017 at 4:13 pm
Sales were slow. Very slow. The salesman sat at his desk and festered. He was frustrated by his lack of results and wondered what he was doing wrong. “Well,” he thought to himself, “there’s only one thing I can do: I’m going fishing!” So, in the middle of the day, the salesman grabbed his rod and reel and headed for his favorite lake. Rowing out to the middle, he cast his line and waited ... and he waited ... and he waited.
September 27, 2017 at 12:49 pm
Hub Folding Box continues to innovate and invest in new technologies that allow brands to differentiate their package at retail. Tony DiRico, president and CEO, explains why packaging is the key communicator to consumers.
August 1, 2017 at 12:40 pm
Through a collaborative approach and the latest printing technology, Adcraft Labels helps brands express their message.
June 8, 2017 at 11:52 am
Coca-Cola has recently presented Constantia Flexibles with two coveted awards — Supplier of the Year in the secondary packaging category for Simply Orange Juice labels and the Adel Aujan Award for Outstanding Innovation.
June 2, 2017 at 2:35 pm
Coca-Cola released unique labels in Romania that included detachable wristbands.
May 30, 2017 at 8:44 am
A better title for this post might be, “Top 10 (I Didn’t Know That Was a Mistake) Mistakes (That…
May 22, 2017 at 2:57 pm
Because many wine novices largely base their purchasing decisions on the appearance of a wine label, it's essential to make a label as eye-catching as possible. Through the use of eye-tracking technology, brands and converters can gain a better understanding of the types of labels that consumers find most appealing, which could lead to a purchase.
