Brand Management - Security

Advances in technologies for packaging printing, including RFID, Printed Electronics award winners and brand protection.

If you're a package printer, you need to be keeping an eye on brand protection technologies. Slowly but surely, brand owners are realizing how important protecting their brands has become.

World pharmaceutical packaging demand is projected to increase 6.3 percent annually to $62.3 billion in 2013. Security, print integrity and shorter runs are among the challenges.

Electronic packaging, or e-packaging, is a term turning up more and more frequently in the package-printing and converting industries. Although still in its early days, e-packaging represents a trend that promises to deliver a host of innovations in the months and years ahead. So what's it all about, and how will the trend affect companies engaged in developing and deploying packaging and packaging systems?

SLAGELSE, Denmark—Nilpeter debuted HoloPrint at LabelExpo Europe, in Brussels. The system offers a different approach to producing holograms and can be integrated in-line with any Nilpeter platform press. The cassette-based HoloPrint module prints a 50,000 dpi holographic image in register and in a UV-cured varnish directly onto any web-fed paper or film substrate.

CAMBRIDGE, Mass.—IDTechEx has published “Brand Enhancement by Electronics in Packaging 2010-2020 The impending surge in e-packaging.” It concerns the market for electronic smart packaging devices, known as “e-packaging.” According to the report, global demand for these devices will grow rapidly from $0.09 billion in 2010 to $7.7 billion in 2020.

DES PLAINES, Ill.,—Schawk Strategic Design Company Anthem Worldwide,  an integrated global network that provides solutions to articulate, unify, and manage brand impact, has opened an office in Düsseldorf, Germany as part of its European expansion plans.

A look at state-of-the-art and future technologies for packaging printing.

GENEVA, Switzerland—OpSec Security has joined BPCouncil’s brand protection and intellectual property community. As a BPCouncil member, OpSec contributes its integrated approach to physical and digital brand protection to provide an overall anti counterfeiting solution to brand owners.

WASHINGTON, D.C.—The American National Standards Institute (ANSI) has delegated the responsibilities of developing a United States Technical Advisory Group (TAG) on “Fraud Countermeasures and Controls” to the North American Security Products Organization (NASPO). This TAG will develop both national and international standards in support of the International Organization for Standardization (ISO) Technical Committee (TC) 247.