UV inkjet digital printing provides variable-data-printing capabilities for package printers.

By Tom Polischuk

Ones and zeroes seem to rule the roost—digital is everywhere. In the printing world, digital has a firm grip in the commercial arena where variable-data printing is the “killer app.”

According to Jeff Wettersten, director, Digital Print Solutions for Sun Chemical, “Digital printing has gained a strong position in commercial printing due to its variable-data capability. The ability to personalize messages in printed media where they are reaching an audience of one has transformed the use of the product.”