True Worth: Understanding a Supplier’s Value to a Brand
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Having an experienced and knowledgeable packaging supplier who can serve as such a resource is truly beneficial. By keeping everyone on the same page about specific requirements and next steps, brand owners could potentially avoid costly delays due to misunderstandings. In the rare situation where changes are needed to a package when production is already underway, the supplier should be ready and able to properly manage any adjustments in variables, such as artwork, images, logos and fonts to improve quality and minimize delays.
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Melissa Quintana
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