True Worth: Understanding a Supplier’s Value to a Brand

Can a supplier really contribute to a brand’s value, beyond providing a package that protects the product and delivers the required performance? Can a supplier ever improve a customer’s efficiency? And what about visibility to the end user — can a packaging supplier help its customers capture the attention of the consumer? In short, the answer is “yes.” This is especially true when it comes to aerosol packaging, where the functionality of a product depends on having a high performing, reliable container. Steel aerosol cans protect products ranging from food to personal care to industrial goods from damage during shipping and handling, prevent spoilage and contamination, while offering consumers a trustworthy, attractive, easy-to-use packaging format.