True Worth: Understanding a Supplier’s Value to a Brand
Can a supplier really contribute to a brand’s value, beyond providing a package that protects the product and delivers the required performance? Can a supplier ever improve a customer’s efficiency? And what about visibility to the end user — can a packaging supplier help its customers capture the attention of the consumer? In short, the answer is “yes.” This is especially true when it comes to aerosol packaging, where the functionality of a product depends on having a high performing, reliable container. Steel aerosol cans protect products ranging from food to personal care to industrial goods from damage during shipping and handling, prevent spoilage and contamination, while offering consumers a trustworthy, attractive, easy-to-use packaging format.
But brands can benefit from more than just the container itself. The key is seeing packaging suppliers not just as vendors, but instead as business partners whose expertise, assets and capabilities can provide a competitive edge in the marketplace. An increasing number of brands are seeing value in this approach and are identifying suppliers that are willing to leverage their resources to create efficient products that have a tangible impact on their operations and the quality of the finished product.
Getting to Market Faster
In the competition for consumers, being the first to go to market with a product or packaging innovation is critical. Any delays during the packaging selection or development process can have a significant impact. Working with an aerosol packaging partner with a reputation for innovation and a deeply experienced global network of creative and technical resources will help accelerate the design, development, and production of the package.
The ideal aerosol packaging partner will bring knowledge beyond the format itself. For example, an experienced supplier provides valuable insight into trends across different market sectors (i.e. food, beverage), regions and its own past experiences.