True Worth: Understanding a Supplier’s Value to a Brand
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But brands can benefit from more than just the container itself. The key is seeing packaging suppliers not just as vendors, but instead as business partners whose expertise, assets and capabilities can provide a competitive edge in the marketplace. An increasing number of brands are seeing value in this approach and are identifying suppliers that are willing to leverage their resources to create efficient products that have a tangible impact on their operations and the quality of the finished product.
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Melissa Quintana
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