Graphic Design 2010
Simplicity, sustainability, and globalization are just some
of the trends impacting graphic design for packaging.
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pP: What different approaches can brand owners use to showcase products?
Coleman—There are a number of different ways to showcase a product. One example is Safeway's Eating Right™ product line, which has been hugely successful. These products include a unique Spot Your Needs™ system that uses colored icons to communicate particular product attributes, such as low sodium or low fat. It makes the shopping experience much simpler.
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- Companies:
- Schawk, Inc.
- People:
- Michael Coleman
E
Tom Polischuk
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