Respecting the Needs of the Trade

Short-run printing is a reality today for any package printer, and a converter’s ability to adapt to this reality will go a long way toward customer retention. Being able to offer customers the option of shorter runs is the equivalent of offering them a new product—such as a new substrate, a specialty ink, or the ability to soft proof. However, integrating the shorter jobs into conventional press runs can be a challenging proposition. On the one hand, no one wants to turn down business, but on the other hand, fitting the shorter job in between two longer runs means more planning and makeready. Profecta Labels, Boucherville, Quebec, addressed this challenge by investing in a digital press and associated finishing equipment.