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According to Dean Lindsay of Dean Lindsay Design, an independent Chicago-based design firm specializing in package design and consumer products development, "What the loop usually is missing is the creative input. Consequently, the design brief I receive directs me to create an innovative package." In doing so, however, a designer has to understand the real-world constraints of the project, including budget and process, to conceive and create a package that will both grab a consumer's attention and fit the required performance specifications.
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- Companies:
- Artwork Systems
- People:
- Lindsay
- Scott Jost
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