Scott Jost

Integrating packaging design with the realities of process capabilities is key to a project's success. WHY DO WE reach for one package and not another on the grocer's shelf? What makes a package unique? On the continuum from concept to production, where does innovation live? The answer, in a word, is design. The transformation of an idea into a dimensional shape with identifiable characteristics begins with a designer's aesthetic and emotional connection to that idea. As the creative cycle builds, additional factors come into play: the requirements of the product engineers, marketers engaged in product development and brand extension, procurement personnel, and printer/converters, whose