Packaging security from a world away
Brand owners need to think hard about developing appropriate anti-counterfeiting strategies, Gadi Hoenig told a group of packaging professionals at PackExpo Chicago 2002. Hoenig is general manager of Tadbik Advanced Technologies, an Israel-based sister company of Logotech, which is a converter of pressure-sensitive labels in Fairfield, N.J. Working together, the two companies produce security packaging for some of the largest national and international names in the world.
"Logotech represents all of Tadbik's technology in the United States," says Hoenig. "And one trend I've noticed is an increased use of latent images in packaging." He explains that latent images are embedded in graphics or the substrate, and they typically require a decoder such as a magnifier, lenticular lens, or a polarizer for detection. "They are often more difficult to replicate than holograms and not as showy," he concludes.
"Our latent image labels are made in a secure plant in Israel," says Logotech's Vice President Leslie Gurland. "Those for U.S. customers are then shipped here, where we complete the package. We produce other technologies here in New Jersey."
Logotech's most recent development has come in the form of a patent pending new security label called Pin Zip. The technology can be used to replace scratch-off applications such as on phone cards or lottery tickets and to alert consumers to tampering.
"The traditional way of doing security/PIN number labels is with a specialty scratch-off ink formulation printed on a clear substrate, which is then applied over a pre-printed card," says President Rami Molcho. "However, one industry-wide problem is that after these cards sit for two to three months, the ink locks down and it becomes very difficult to scratch off. We addressed this issue with a new construction that does not require any specialty ink formulations, and thanks to our patented peel-off combination, scratch-off lock down could be a thing of the past."