Rami Molcho

Brand owners need to think hard about developing appropriate anti-counterfeiting strategies, Gadi Hoenig told a group of packaging professionals at PackExpo Chicago 2002. Hoenig is general manager of Tadbik Advanced Technologies, an Israel-based sister company of Logotech, which is a converter of pressure-sensitive labels in Fairfield, N.J. Working together, the two companies produce security packaging for some of the largest national and international names in the world. "Logotech represents all of Tadbik's technology in the United States," says Hoenig. "And one trend I've noticed is an increased use of latent images in packaging." He explains that latent images are embedded in graphics or the