Hybrid Software Concludes First US Fusion Packaging Summit

Amazon Transparency and GS1 Sunrise, which are reshaping the packaging and printing ecosystem, were highlighted at the Fusion Packaging Summit 2026 in a presentation by Michael Manley, senior manager, global business development at Amazon. | Credit: Hybrid Software

Hybrid Software, a provider of prepress and workflow solutions for the label and packaging industry, announced the successful conclusion of its first Fusion Packaging Summit in the United States. The event brought together over 170 partners, brands, customers, industry experts, and sponsors for three days of discussion on the future of packaging and print.

The summit featured 27 sessions addressing key industry developments, with customer-led presentations forming a central part of the program. These sessions highlighted real-world applications of Hybrid Software and partner solutions for brands and converters, demonstrating measurable business impacts from design to printed packaging.

Among the standout topics, discussions on Amazon Transparency and GS1 Sunrise attracted strong interest, underlining how traceability initiatives and global standards are reshaping packaging requirements. A case study from Diageo demonstrated how 2D and 3D rendering technologies are enhancing decision-making, reducing the need for physical prototyping, and accelerating time to market.

Industry partners also used the event to announce two strategic collaborations: XSYS unveiled an expanded partnership with Hybrid Software, focused on delivering more fully integrated solutions for the flexographic and letterpress markets; and HiFlow Solutions announced a collaboration to integrate their packaging MIS/ERP platform with Hybrid Software’s CLOUDFLOW workflow. This integration will enable job specifications to transfer automatically from estimating and order entry into pre-press, eliminating the need for manual data handling.

In addition, Hybrid Software announced the commercial availability of MyMatches, an AI-driven search engine for packaging graphics, and unveiled jAImes, which uses agentic AI to extract order information from customer emails and create job orders in customer ERP/MIS systems. Roadmap sessions covered new applications of artificial intelligence across its portfolio to drive automation and efficiency, while keynote speakers David Zwang and Marco Boer provided insight into market trends and the evolving packaging landscape.

“We are extremely pleased with the level of engagement and the quality of discussions throughout the event,” said Mike Rottenborn, CEO of Hybrid Software. “We would like to thank everyone who joined us and made the summit such a success. We also extend our appreciation to our sponsors, including Arden Software, GlobalVision, HP, and XSYS, as well as Bobst, Canon, Domino, HiFlow Solutions, ICScolor, Infigo, and Koenig & Bauer.”

Following its U.S. debut, the Fusion Packaging Summit will return in Europe in 2027 as part of an ongoing rotation between the two regions.

Source: Hybrid Software

The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Packaging Impressions.