packagePRINTING Talks With Clarence W. Schawk, Chairman of SGK
Clarence W. Schawk credits Marine Corps leadership skills as the foundation of his success in prepress and brand development.
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pP: What advice would you give young people moving into this industry?
CWS: Get into it because you love packaging. If you only like packaging, think about becoming a dentist. Packaging is becoming more important than ever. It is the most direct expression of the brand. The process required to elevate the brand's expression on packaging will only become more challenging, not less, so you better love packaging.
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- Companies:
- Schawk, Inc.
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Tom Polischuk
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