packagePRINTING Talks With Clarence W. Schawk, Chairman of SGK
Clarence W. Schawk credits Marine Corps leadership skills as the foundation of his success in prepress and brand development.
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pP: How did you make your company distinctive over the years?
CWS: That's a very good question for any company in a mature industry whose products are becoming commoditized. Producing a quality product is just the price of admission. So is great service. We did three things really well that I think helped (and continue to help) set SGK apart from others. We always accept accountability for the end result; we anticipate challenges and opportunities for our clients; and today, we help drive brand performance through our brand development and brand deployment offerings.
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- Companies:
- Schawk, Inc.
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Tom Polischuk
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