No Pity for Paper Labels

Despite losses in market share, paper labels continue to dominate.

by Kate Sharon, Associate Editor

WITH ALL THE talk about film substrates, it's easy to forget that paper is still the most widely used material for packaging labels.

Films, and their sister substrates synthetic papers, often take the limelight thanks to the mounting popularity of shrink materials and the need for evermore durable labels. In the end, however, paper's simplicity and practicality persist.