New Consumer Goods Commitment to be reflected at RFID Europe
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By Dr. Peter Harrop
IDTechEx
The retail and consumer goods industry is now overcoming concerns about the cost and performance of RFID and making big commitments. This is reflected in the speaker lineup for Europe’s leading RFID conference, IDTechEx RFID Europe in Cambridge UK, Sept. 18-19. Ahold, Sony, Marks & Spencer, Schiutima/C1000, Logica CMG, Toppan Printing and others will describe retail and consumer goods successes in Europe and Japan. Major plans from the factory to the retail shelf will be covered including Marks & Spencer’s commitment to 350 million tags yearly on items, ahead of any other retailer in the world. Reduced costs and increased sales are the bounty and paybacks on some of these schemes are one year or less.
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