Spencer

CAMBRIDGE, U.K.—The eighth IDTechEx RFID Europe event broke all previous records with over 350 delegates from 19 countries who heard major corporations sharing their RFID success and needs. According to IDTechEx, the four biggest RFID sectors by tag value in 2007 are contactless cards (the Chinese national ID card project shipping 350 million cards alone), animal tagging (due to government pressures in Asia-Pacific and South America), then passport tagging and finally item level tagging, such as clothing and books. Presenter Marks & Spencer confirmed that they have already used 100 million RFID tags on clothing—the biggest order placed by any retailer for RFID, and

By Dr. Peter Harrop IDTechEx The retail and consumer goods industry is now overcoming concerns about the cost and performance of RFID and making big commitments. This is reflected in the speaker lineup for Europe’s leading RFID conference, IDTechEx RFID Europe in Cambridge UK, Sept. 18-19. Ahold, Sony, Marks & Spencer, Schiutima/C1000, Logica CMG, Toppan Printing and others will describe retail and consumer goods successes in Europe and Japan. Major plans from the factory to the retail shelf will be covered including Marks & Spencer’s commitment to 350 million tags yearly on items, ahead of any other retailer in the world. Reduced costs and