New Consumer Goods Commitment to be reflected at RFID Europe
The use of mobile phones to buy RFID tagged items in Japanese shops and to mimic transport cards is now an everyday experience for tens of millions of consumers. Four international speakers at the conference will map how this is now about to sweep the world. Manchester Airport Group, which runs major airports in Australia and the UK, will describe how it is using RFID to optimize service in its shops. Squidcard will address e-money for low value purchases. The closely allied subject of pharmaceutical RFID will be covered by speakers from Sweden, the Netherlands and the UK. Separate sessions detail how to make RFID tags and how to provide the systems. Then there are three speakers on printed and chipless RFID where retail/consumer goods is the largest potential user, given the severe price constraints for item level tagging at the 100 billion unit level that is targeted. IDTechEx forecasts that the retail/consumer goods industry will fit 12 billion such tags in 2010. RFID standards are covered by three global authorities. Three optional Masterclasses variously cover RFID technology, manufacturing and markets. A fourth Masterclass covers printed electronics and how it will transform retail packaging, merchandising and RFID.