MWV Helps Consumers Avoid “Wrap Rage” with Natralock®

RICHMOND, Va.—If it hasn’t happened to you, it likely has happened to someone you know...WRAP RAGE, the common name for heightened frustration resulting from the difficult and sometimes painful process of opening hard-to-remove packaging.

With the holiday season rapidly approaching, brand owners are asking themselves how dangerous clamshell packaging can be. According to the Centers for Disease Control and Prevention, an estimated 300,000 people visit the hospital annually as a result of injuries incurred while trying to open plastic packaging, ranking “unintentional cut/pierce” as the fifth most common cause of non-fatal injuries. MeadWestvaco Corporation (www.meadwestvaco.com) has developed a packaging solution to ease consumers’ fury and avoid the injurious struggle often associated with plastic clamshells.