Less Stress, More Success: What Package Printing Companies Can Learn from AI in Retail

Repetitive tasks and increasing workloads contribute to stress and disengagement among team members across industries. In Matt Whitmer’s article “Rethinking Retail: AI Strategies to Combat Employee Burnout,” published by Packaging Impressions’ sister publication Total Retail, Whitmer shares advice for mitigating the damage of these conditions on employee engagement. His advice is not only great for the retailers and brands that buy your printed labels and packaging but also could help converters protect their employees in customer service roles from burnout and disengagement. If nothing else, Whitmer’s article offers those servicing retail brands a glimpse into some of their challenges.
In the article, Whitmer notes that “55% of retail workers report experiencing burnout due to repetitive tasks, understaffing, and rising customer demands.” This is not a phenomenon limited to the retail arena, though. Anywhere long hours, repetitive tasks, and increasing workloads can be found are industries vulnerable to employee burnout. Whitmer notes, “the pressure to deliver fast, high-quality customer experiences (CX) takes on a toll on worker well-being.”
To help these employees and the businesses they work for, Whitmer suggests intelligent virtual agents (IVAs) to help those in customer service roles meet customer expectations while maintaining healthy workloads.
In the article, Whitmer shares three key ways IVAs can support retailers, and these insights can apply to any business with customer support, sales optimization, and employee training needs. He also explains how IVAs serve as collaborative tools for team members. Check out Witmer’s full article at mytotalretail.com/article/rethinking-retail-ai-strategies-to-combat-employee-burnout
Customer service plays a critical role in the success of any business. To help your team members level up their customer service skills, enroll them in PRINTING United Alliance’s iLearning+ certification course, Customer Service Professional Certification, at ilearningplus.org/courses/customer-service-professional-certification

As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.
Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.
Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.





