Design Innovation
Herley adds that Visual Branding acted as the conduit between the Good Humor Brand Development team and Anthem, consistently ensuring accurate communication hierarchy while protecting and building the brand equities.
"Collectively, we created a consistent and compelling package design solution for Good Humor (for both in home and out of home) that transports you back to the memories and fun associated with childhood and the Good Humor brand," Jaworski asserts. "With a focus on quality and appetite appeal, the new visual expression is full of character. The logotype and truck icon bring you back to the magic—hearing the bell, running out to greet the Good Humor truck, and enjoying your favorite ice cream treat. The new package design is an inspiring and relevant solution for this timeless, iconic brand."