Design Innovation
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"The primary goal of the redesign was to bring back the magic of this much-loved brand to its packaging, and clearly and consistently communicate the Good Humor brand," says Sheila Wenke, senior design manager, Unilever. "To do this, the team created a new Good Humor logo and supporting seal of endorsement that leveraged the equity of the Good Humor truck and the 90-year heritage of the brand." Unilever wanted to spotlight the new logo and create a place for it that worked with the "fun colors" that highlight the variety of flavors, she adds.
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