Design Innovation
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Key to the project was Anthem's interaction with Unilever's Visual Branding Team. Through this collaboration, Anthem was able to uncover the original brand heritage and its visual equities. "This led to the development of robust visual platforms, a range of varied packaging routes, and an extensive identity design exploratory," says Jaworski. She adds that there were also executional challenges regarding design and print consistency that were considered and solved.
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