Design Innovation
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"Our charge was to position Antoine Amrani Chocolates at the highest end of the premium segment and to visually convey classic tradition with modern, vibrant innovation," said Martha Seidner, vice president, Smith Design, who led the project team. "Antoine and the team at Smith Design agreed that all of the components that comprise the brand, from the shapes of the chocolates to its packaging, would mirror the brand's promise; a 'superlative chocolate experience™.' Smith Design worked closely with Antoine Amrani and his partners to translate the full extent of their vision into a luxurious brand identity."
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